Design Thinking, problem focused or solution focused?
Suppose you are running a business and you are planning to branch out and find that next big thing. Design thinking is a powerful tool to tackle the unknown. It’s a means of going on an expedition, without a map or knowing the destination, but with the confidence that you will reach somewhere great. Like this in design thinking it is all about the end experience. We spend hours and days to get that one thing done which we think will engage people, the real question is what should be done to make the experience so compelling for people to engage with it.
Design thinking involves some basis tactics, listening to your audience get inspired by their motivations, habits, delights and frustrations. After listening to your audience find a pattern which can aid you in drawing a clear picture of your needs and what your audience expect. Once you have that make tangible which bridge the gap from the design principles to specific ideas and turn the best of them into rough prototypes. Building physical designs out of simple and mocked up digital experiences with pen and paper allows us to learn quickly. With each design prototype, tweak and evolve the prototype. The concept will slowly evolve until you get a compelling solution.
Now that we got that straightened out, what is design thinking? To put it simply, Design Thinking is a method for practical and creative problem solving that evolved from fields as engineering varied as architecture and business. At its core design thinking focuses on understanding people’s needs and creatively discovering the best solutions to meet those needs. The core concepts of design thinking are understand, explore, prototype and evaluate.
Why Design Thinking?
Design thinking in its era, introduces a new way of thinking on the problems and questions we face in our day today life. Letting you think outside the traditional boxes with visual, creative and innovative thinking. It’s more about finding a simple or easier way rather than focusing on the problem as such.
Design thinking questions the assumptions and the things we think we already know. It disturbs the laxity in us that keeps things uneven, inefficient or not as good as they could be.
Design Thinking can be implemented successfully in any industry – not just tech and design. Government, health care, financial services, education institutions or non-profits can benefit from Design Thinking. Designerly Ways of Knowing – Nigel Cross (2007), says, “Everything we have around us has been designed. Design ability is, in fact, one of the three fundamental dimensions of human intelligence. Design, science, and art form an ‘AND’ not an ‘OR’ relationship to create the incredible human cognitive ability.”
A study by the London Business School found that for every percent of sales invested in design, profits rose by an average of 3 to 4 percent. (Sourced from Wikipedia) Design Thinking is frequentative, intermediate solutions with potential and alternative starting points, redefining the initial problems, in a process of co-evolution of problem and solution.
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
— Steve Jobs